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	<title>rss4gizmos.com &#187; network</title>
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		<title>Facebook Wants Advertisers To Help Build Out Its Directory of Places</title>
		<link>http://www.rss4gizmos.com/2010/08/facebook-wants-advertisers-to-help-build-out-its-directory-of-places/</link>
		<comments>http://www.rss4gizmos.com/2010/08/facebook-wants-advertisers-to-help-build-out-its-directory-of-places/#comments</comments>
		<pubDate>Thu, 19 Aug 2010 04:07:39 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://www.rss4gizmos.com/2010/08/facebook-wants-advertisers-to-help-build-out-its-directory-of-places/</guid>
		<description><![CDATA[ As we heard tonight, Facebook has officially launched Places, the social network&#8217;s location-based platform. ]]></description>
			<content:encoded><![CDATA[<p>
<p><img src="http://www.rss4gizmos.com/wp-content/uploads/2010/08/5f45e90b041-of-6.jpg.jpg">As we heard tonight, Facebook has <a href="http://techcrunch.com/2010/08/18/facebook-location-video/">officially launched</a> Places, the social network&#8217;s location-based platform. We know what Places will mean for Facebook users. Users will be able to <a href="http://techcrunch.com/2010/08/18/facebook-places-iphone/">check-in</a> to Places (created by both people and businesses) via the web or through mobile apps. And the feature has an API so <a href="http://techcrunch.com/2010/08/18/facebook-places-gowalla/">partners</a> like Foursquare, Gowalla, Yelp and Booyah can allow their users to check-in to Facebook&#8217;s places. But what does this mean for businesses? Interestingly, Facebook seems to actively be targeting advertisers on the network. It is already distributing a how-to guide for registering a Place page for their businesses, the benefits and more. You can find the guide <a href="http://www.facebook.com/help/?page=1159">here</a> and we&#8217;ve embedded the document below.</p>
<p>Facebook is wasting no time encouraging advertisers to start registering their businesses. The social network may be starting from behind, but it wants to ramp up its directory quickly and is encouraging advertisers to create their own Places Here&#8217;s how Facebook markets Places to advertisers in its how-to guide:</p>
<blockquote><p>Places creates a presence for your business’s physical store locations- encouraging your customers to share that they’ve visited your business by “checking in” to your Place. When your customer checks into your Place, these check-in stories can generate powerful, organic impressions in friends’ News Feeds, extending your brand’s reach to new customers.</p>
</blockquote>
<p>Of course, many advertisers and businesses may be confused about the need for both a Page and a Place. But those can be merged. However, Facebook says that not all advertiser Pages and Places can be merged at this time and those businesses who should merge, will be contacted directly by Facebook. </p>
<p>One incentive that Facebook is using to encourage businesses to create a Places page is advertising. Facebook says that &#8220;<em>Once you claim your Place, you’ll be able to advertise it just as you advertise your Facebook Page. To advertise your Place, click &#8220;I want to advertise something I have on Facebook&#8221; in the ad creation flow and choose your Place from the drop-down menu.</em>&#8221; Advertising is completely self serve and seems fairly simple. Currently, you cannot target people who check-in to your Place, but a business can target people who ‘Like’ your Place page if you have performed a Page to Place merge.</p>
<p><img src="http://www.rss4gizmos.com/wp-content/uploads/2010/08/9cbbd5ead6220341.jpg.jpg"></p>
<p>With these sorts of incentives and a potentially hot new feature that&#8217;s will be put in front of <a href="http://techcrunch.com/2010/07/21/facebook-500-million/">hundreds of millions of Facebook members</a>, what advertiser and business wouldn&#8217;t want to create a Places page? Many businesses have already been flocking to Facebook as both and advertising and marketing platform, and now they can have their address, map, phone number, <em>PLUS</em> all the public social activity that is going on at a location. A merged Places page will include a considerable amount of information, including the number of check-ins, who checked-in to a place, number of Likes, the Places&#8217; Wall, and more.</p>
<p>And by creating a social directory of local businesses, Facebook can turn on another massive revenue stream. We know that ad spending on Facebook is expected to be around <a href="http://techcrunch.com/2010/08/12/emarketer-ad-sales-on-facebook-to-reach-1-3b-in-2010-myspace-sales-to-plummet/">$1.3 billion</a> in 2010 but Places could boost this significantly as Places lets Facebook tap into the market for local advertising. </p>
<p>Of course, the race to create a widespread directory of places is already full of competitors. Between <a href="http://techcrunch.com/2010/08/16/aol-patch-100/">AOL&#8217;s Patch</a>, <a href="http://techcrunch.com/2010/01/29/citysearch-citygrid-local-advertising/">IAC&#8217;s CityGrid,</a> and even <a href="http://techcrunch.com/2010/04/20/google-places/">Google Places,</a> technology giants are seeing the inherent value and revenue that come from having such a platform. But Facebook has two things that Google, AOL, and IAC cannot buy: a fast growing social user base of 500 million members worldwide and advertisers who are flocking in droves to spend money on the network. </p>
<div><a href="http://www.scribd.com/doc/36094964">View this document on Scribd</a></div>
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<div><a href="http://www.crunchbase.com/">CrunchBase Information</a></div>
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<div><a href="http://www.crunchbase.com/company/facebook">Facebook</a></div>
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<div>Information provided by <a href="http://www.crunchbase.com/">CrunchBase</a></div>
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<p><a href="http://pro.tweetmeme.com/share?url=http://techcrunch.com/2010/08/18/facebook-wants-advertisers-to-help-build-out-its-directory-of-places/&#038;style=compact&#038;source=techcrunch&#038;service=bit.ly&#038;service_api=techcrunch:R_0381170e330c42dda299f92709e0ef5c"><img src="http://www.rss4gizmos.com/wp-content/uploads/2010/08/bd2e1d5cbdbutton.gif.gif?url=http://techcrunch.com/2010/08/18/facebook-wants-advertisers-to-help-build-out-its-directory-of-places/&#038;style=compact&#038;source=techcrunch&#038;service=bit.ly" /></a></p>
<p><a hef"httads.g.doubleclick.net/~at/wsPRkDKvInj8yAkwuZypjRGwQxA/0/da"><img src="http://feedads.g.doubleclick.net/~at/wsPRkDKvInj8yAkwuZypjRGwQxA/0/di" border="0" ismap="true"></img></a><br/><br />
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<a hef"htts.feedburner.com/~ff/Techcrunch?a=gypzaZ2vH-M:3P-T1M9_xcg:2mJPEYqXBVI"><img sc"htt.feedburner.com/~ff/Techcrunch?d=2mJPEYqXBVI" border="0"></img></a> <a hef"htts.feedburner.com/~ff/Techcrunch?a=gypzaZ2vH-M:3P-T1M9_xcg:7Q72WNTAKBA"><img sc"htt.feedburner.com/~ff/Techcrunch?d=7Q72WNTAKBA" border="0"></img></a> <a hef"htts.feedburner.com/~ff/Techcrunch?a=gypzaZ2vH-M:3P-T1M9_xcg:yIl2AUoC8zA"><img sc"htt.feedburner.com/~ff/Techcrunch?d=yIl2AUoC8zA" border="0"></img></a> <a hef"htts.feedburner.com/~ff/Techcrunch?a=gypzaZ2vH-M:3P-T1M9_xcg:-BTjWOF_DHI"><img sc"htt.feedburner.com/~ff/Techcrunch?i=gypzaZ2vH-M:3P-T1M9_xcg:-BTjWOF_DHI" border="0"></img></a> <a hef"htts.feedburner.com/~ff/Techcrunch?a=gypzaZ2vH-M:3P-T1M9_xcg:D7DqB2pKExk"><img sc"htt.feedburner.com/~ff/Techcrunch?i=gypzaZ2vH-M:3P-T1M9_xcg:D7DqB2pKExk" border="0"></img></a> <a hef"htts.feedburner.com/~ff/Techcrunch?a=gypzaZ2vH-M:3P-T1M9_xcg:qj6IDK7rITs"><img sc"htt.feedburner.com/~ff/Techcrunch?d=qj6IDK7rITs" border="0"></img></a>
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<p><img sc"htt.feedburner.com/~r/Techcrunch/~4/gypzaZ2vH-M" height="0" width="0" /></p>
<p><b>Source: Techcrunch.com<br /><b></p>
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		<title>Hands on: HTC Desire Android 2.2 review</title>
		<link>http://www.rss4gizmos.com/2010/08/hands-on-htc-desire-android-2-2-review/</link>
		<comments>http://www.rss4gizmos.com/2010/08/hands-on-htc-desire-android-2-2-review/#comments</comments>
		<pubDate>Sat, 14 Aug 2010 03:08:33 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[smartphones]]></category>
		<category><![CDATA[bbc]]></category>
		<category><![CDATA[desire]]></category>
		<category><![CDATA[desire-android]]></category>
		<category><![CDATA[flash]]></category>
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		<category><![CDATA[networks]]></category>
		<category><![CDATA[paris]]></category>
		<category><![CDATA[phone]]></category>
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		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://www.rss4gizmos.com/2010/08/hands-on-htc-desire-android-2-2-review/</guid>
		<description><![CDATA[ We've managed to snag an unlocked HTC Desire and popped a bit of Android 2.2 action on there to see if it really is much better. We'll get to the good news early: it is much better indeed. From an improved battery to much less choppy video recording, any slight foibles the HTC Desire had in our review have now been rectified]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.rss4gizmos.com/wp-content/uploads/2010/08/827744852500-200.jpg.jpg" />
<p>We&#8217;ve managed to snag an unlocked <a href="http://www.rss4gizmos.com/reviews/phones/mobile-phones/htc-desire-679515/review">HTC Desire</a> and popped a bit of Android 2.2 action on there to see if it really is much better.</p>
<p>We&#8217;ll get to the good news early: it is much better indeed. From an improved battery to much less choppy video recording, any slight foibles the HTC Desire had in our review have now been rectified.</p>
<p><strong>Speed upgrade</strong></p>
<p>One of the main upgrades with Android 2.2 is the just-in-time compiler, which improves the speed of the device in benchmark testing, and has worked wonders on the Google Nexus One.</p>
<p><img src="http://www.rss4gizmos.com/wp-content/uploads/2010/08/94e93139b500-100.jpg.jpg" alt="HTC android 2.2 review" width="300"></img></p>
<p>On the HTC Desire it&#8217;s less noticeable because the phone simply swished through menus and screens with no hint of slowdown, but when it comes to web browsing things are indeed a little quicker.</p>
<p>But the JIT compiler doesn&#8217;t just speed up the OS, it makes it more efficient too, which helps alleviate that glaring problem: the HTC Desire has an awful battery life, often not lasting the day between charges.</p>
<p><img src="http://www.rss4gizmos.com/wp-content/uploads/2010/08/bb8451cb6a10-100.jpg.jpg" alt="HTC desire android 2.2 review" width="210"></img></p>
<p>Thankfully that&#8217;s been sorted with Android 2.2, where we found taking the phone off charge at 8AM would mean we still had 15-20% battery life when we stumble in at 12AM, even with push notifications and Wi-Fi on.</p>
<p>It&#8217;s not stellar, but it does take the HTC Desire into the &#8216;normal&#8217; realm of smartphone power consumption</p>
<p><strong>HD video</strong></p>
<p>HD video recording has also been added into the Desire with the Froyo update, but it&#8217;s not quite the update we were hoping for.</p>
<p>True, the choppy video has been improved with more pixels, but it&#8217;s still grainy, a little blocky and simply goes to pieces in dark rooms, so this won&#8217;t be the next device you&#8217;ll use to become the next Paris Hilton.</p>
<p><img src="http://www.rss4gizmos.com/wp-content/uploads/2010/08/df7f01593f420-90.jpg.jpg" alt="HTC desire android 2.2 review" width="420"></img></p>
<p>It also still outputs movies in 3GP format, which does nothing to help the overall quality &#8211; we&#8217;ll wait for the HTC Desire HD to see if that improves things.</p>
<p>Wi-Fi hotspot support is included, and this is another feature that completely changes the overall use of the phone, especially if you&#8217;re a laptop/Wi-Fi iPad user.</p>
<p>It&#8217;s a simple thing to set up: turn it on, change the name of the network and the password you want to use, and you&#8217;ve got a fully-fledged Wi-Fi hotspot to play with.</p>
<p><img src="http://www.rss4gizmos.com/wp-content/uploads/2010/08/8222ba6a0910-100.jpg.jpg" alt="HTC desire android 2.2 review" width="210"></img></p>
<p>Of course, if you use it regularly it&#8217;s going to eat up all your data and connection speed is dependent on your 3G signal, but if you need a quick bit of web access on a larger device then this can&#8217;t be beaten as an option.</p>
<p><strong>Flash video</strong></p>
<p>Flash video is included by default with Android 2.2, and while the HTC Desire could manage it anyway, the new 10.1 build is much more efficient, able to play Flash video natively in web pages.</p>
<p>However, we do miss the way HTC used to play the video on the Desire, as a double tap on the Flash file would take it automatically full screen &#8211; this is an intermittent feature on the Desire so it&#8217;s hard to work out how to use it at times.</p>
<p><img src="http://www.rss4gizmos.com/wp-content/uploads/2010/08/6734d6f7fa10-100.jpg.jpg" alt="HTC desire android 2.2 review" width="210"></img></p>
<p>Things like BBC iPlayer are much better now though, as despite not being able to use the full version of the site (it defaults to mobile version) but the overall feel is slick, despite not being able to download videos.</p>
<p><strong>Install to SD card</strong></p>
<p>We&#8217;re still yet to see the full benefits of being able to install applications to microSD card, but there&#8217;s no doubt this is going to be a very beneficial feature in the future.</p>
<p>Understandably, given there are very few phones using Android 2.2 in the world today, there aren&#8217;t many applications written that make use of the new feature, but for developers this is a big deal as they can finally flex their coding muscles and make some much larger and resource-hungry applications.</p>
<p><img src="http://www.rss4gizmos.com/wp-content/uploads/2010/08/e1893d3e6110-100.jpg.jpg" alt="HTC desire android 2.2 review" width="210"></img></p>
<p>Other little additions, like including a Flashlight application and the ability to share applications with friends as standard, are all great things to have and help make your HTC Desire feel like a new phone.</p>
<p>Overall, Android 2.2 is a real boost for the HTC Desire, which was already a great phone. </p>
<p>Battery life is overhauled, video is (somewhat) improved and the Wi-Fi hotspot addition is really nice.</p>
<p>It&#8217;s a free upgrade too, and once the networks pull their collective fingers out and offer the update to all users (as well as putting Android 2.2 on newly sold HTC Desires) then the popularity of the phone will just go upwards.</p>
<p>We&#8217;ve only been playing with this for a few days now, so we&#8217;ll be overhauling our <a href="http://www.rss4gizmos.com/reviews/phones/mobile-phones/htc-desire-679515/review">HTC Desire review</a> in the near future so you can see how it really will change your phone.</p>
</p>
<p></p>
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		<title>Opinion: Other networks should follow Vodafone&#8217;s debranding lead</title>
		<link>http://www.rss4gizmos.com/2010/08/opinion-other-networks-should-follow-vodafones-debranding-lead/</link>
		<comments>http://www.rss4gizmos.com/2010/08/opinion-other-networks-should-follow-vodafones-debranding-lead/#comments</comments>
		<pubDate>Wed, 11 Aug 2010 20:42:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[smartphones]]></category>
		<category><![CDATA[desire]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[network]]></category>
		<category><![CDATA[networks]]></category>
		<category><![CDATA[phone]]></category>
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		<category><![CDATA[tell-the-plebs]]></category>
		<category><![CDATA[villain]]></category>

		<guid isPermaLink="false">http://www.rss4gizmos.com/2010/08/opinion-other-networks-should-follow-vodafones-debranding-lead/</guid>
		<description><![CDATA[ The perception of the network in the mobile phone buying process has always been that of the bad guy: always looking to get the most money out of customers while lying to their faces. Who hasn't, when it comes to contract renewal time, chatted to a friend about it and been told 'tell 'em you're going to leave, that way you'll get more minutes/texts/free pets' and so on]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.rss4gizmos.com/wp-content/uploads/2010/08/d145cfebdc00-200.jpg.jpg" />
<p>The perception of the network in the mobile phone buying process has always been that of the bad guy: always looking to get the most money out of customers while lying to their faces.</p>
<p>Who hasn&#8217;t, when it comes to contract renewal time, chatted to a friend about it and been told &#8216;tell &#8216;em you&#8217;re going to leave, that way you&#8217;ll get more minutes/texts/free pets&#8217; and so on.</p>
<p>And to a degree, that still holds true; you can often shop around and get a better deal on a mobile phone contract, or at least persuade the uncaring guy in the call centre to give you a free case for your spangly new handset.</p>
<p>But with the advent of smartphones, networks now have to deal with a much scarier beast: software upgrades.</p>
<p>This means networks have to essentially re-release a handset multiple times during its lifetime &#8211; for free.</p>
<p><strong>Why are we waiting?<br /></strong></p>
<p>And when there&#8217;s a delay, the villain card is played once more: network bosses are obviously sitting around in ivory towers, playing chess with iPhone 4s while the minions tell the plebs that there&#8217;s no stock.</p>
<p>Consumers need to realise that networks have to test firmware on their  devices before releasing it for all, else it could feasibly not work on  the phone correctly. Unlikely, but if it did all go blue screen then the  fallout would be catastrophic, so waiting a couple of weeks isn&#8217;t the  worst thing in the world.</p>
<p>The HTC Desire has made this issue more prominent than ever before, as  users are clamouring to know when their expensive handset will be made  sleeker/faster/less battery hungry by it being updated to the Android  2.2 OS.</p>
<p>And Vodafone has caught the brunt of it with its latest update to the Desire &#8211; where customers thought they were getting the Android 2.2 update early, they were treated to a <a href="http://www.rss4gizmos.com/news/phone-and-communications/mobile-phones/vodafone-users-angry-at-htc-desire-360-update-707461">&#8217;360 update&#8217;</a> which basically ransacked through a few settings and added a load of unwanted icons.</p>
<p>And lo, did the forums ignite with wrathful users DEMANDING that something be done. &#8220;VF! WHAT HAVE YOU DONE!?????&#8221; screamed one user with his nose firmly pressed on the Shift key.</p>
<p>Users don&#8217;t want bloatware. <a href="http://www.rss4gizmos.com/news/phone-and-communications/mobile-phones/get-your-crappy-apps-off-my-smartphone-704345">We don&#8217;t want crap on our phone</a> like icons that offer services we will clearly never use. We have app stores now, so if we want sat-nav software, we&#8217;ll jolly well go and get it.</p>
<p>And if we can&#8217;t uninstall it, well, that&#8217;s like putting our phone in a glass box and the networks deciding when and where we can use it. Not cool.</p>
<p><strong>Forum shouting</strong></p>
<p>So what happened? <a href="http://www.rss4gizmos.com/news/phone-and-communications/mobile-phones/vodafone-htc-desire-android-2-2-update-expected-in-7-10-days-708953">Vodafone actually did something</a>, announcing that the new Android 2.2 update is imminent, and will roll back the changes made.</p>
<p>It&#8217;s been called a massive backtrack: Vodafone has been forced to admit users don&#8217;t want to have bloatware they didn&#8217;t ask for.</p>
<p>But it&#8217;s better to backtrack and appease consumers than to pretend everything is fine and anger people for two years while they run down a contract they entered into based on a certain promise.</p>
<p>We want an unlocked and unbranded phone, free of any tinkering whatsoever, each time we shell out hundreds of pounds for the latest handset on a two year deal, and &#8216;smuggling&#8217; stuff onto our phones should never happen.</p>
<p>And while this smartphone utopia is still a while away, at least networks seem to be realising there&#8217;s a bloatware line in the smartphone sand that can&#8217;t be crossed.</p>
</p>
<p></p>
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		<title>The Many Bottom Lines Of Businesses</title>
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		<pubDate>Sun, 18 Jul 2010 14:35:55 +0000</pubDate>
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		<description><![CDATA[ This post was written by guest contributor Leila Janah , the CEO of the nonprofit outsourced services firm Samasource . ]]></description>
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<p><img src="http://www.rss4gizmos.com/wp-content/uploads/2010/07/095ccc7fa6burns.jpg.jpg" class="snap_nopreview shot" alt="" /><em>This post was written by guest contributor <a href="http://www.crunchbase.com/person/leila-chirayath-janah">Leila Janah</a>, the CEO of the nonprofit outsourced services firm <a href="http://www.samasource.org/">Samasource</a>. Leila continues to argue with <a href="http://www.crunchbase.com/person/michael-arrington">me</a> over whether or not pure capitalism can solve what ails us. I tend to take a <a href="http://en.wikipedia.org/wiki/Ayn_Rand">Randian</a> view of the world. Janah argues that capitalism can often lead to evil, and <a href="http://en.wikipedia.org/wiki/Foxconn#Employee_suicides_and_deaths">points to</a> the massive Taiwanese firm Foxconn as an example of capitalism going wrong. That&#8217;s certainly a crowd pleaser, but I think most of the problems with capitalism stem from government regulation. You can watch my recent video <a href="http://techcrunch.com/2010/07/01/how-samasource-helps-the-world-and-a-secret-tattoo-unveiled-video/">interview with Janah here</a>. In any event, Samasource is a fascinating experiment and is already helping the world become a more pleasant place to be.</em></p>
<p>Sixty-three percent of the Fortune 500, and more than half of all American businesses, are incorporated in Delaware. The state&#8217;s laws protect corporate directors and enable them to focus on the bottom line. Traditionally, that has meant maximizing profits and shareholder value.</p>
<p>But a new trend is emerging to counter Delaware&#8217;s influence on American corporate policy, and it&#8217;s pretty thrilling for those of us in the social enterprise sector. In April, Maryland became the first state to allow entrepreneurs to form <a href="http://mlis.state.md.us/2010rs/billfile/SB0690.htm">Benefit Corporations</a>. Also known as &#8220;triple-bottom line&#8221; businesses (so named for their consideration of people, planet, and profit), B Corps now include over 300 companies representing $1.1B in revenue, including Amazon competitor <a href="http://www.betterworldbooks.com/">Better World Books</a> and <a href="http://www.goodguide.com">GoodGuide</a>, a site that rates consumer products for safety, environmental impact, and social responsibility. <a href="http://www.bcorporation.net/">B Corporation</a>, the nonprofit behind the legislation, is growing in influence &#8212; in the organization&#8217;s hometown of Philadelphia, B Corps now receive tax incentives.</p>
<p>Benefit Corporations aren&#8217;t the only newfangled legal structures available to mission-driven entrepreneurs. Several years ago, Vermont created <a href="http://en.wikipedia.org/wiki/L3C">Low-Profit Limited Liability Corporations</a>, or L3Cs (Vermont, bless those hippies, also approved Benefit Corporations in May). Michigan, Utah, Wyoming, Illinois, and New York followed suit.</p>
<p>I can hear some of you scoffing. How can a business optimize across multiple types of return? How can one measure social and environmental impact consistently across the full range of businesses? Is Adam Smith turning in his grave?</p>
<p>The notion of multiple bottom lines emerged in the 1980s, after major environmental catastrophes like Exxon Valdez and the Union Carbide gas leak in Bhopal made it clear that some firms were not counting the true environmental costs of doing business on their balance sheets. Negative environmental externalities went largely unregulated, and activists realized that business leaders were a more likely source of change than government. The first crop of these companies included Ben and Jerry&#8217;s, whose founders Ben Cohen and Jerry Greenfield famously donated 7.5% of pre-tax profit to community projects, and Dame Anita Roddick&#8217;s The Body Shop, whose &#8220;Trade Not Aid&#8221; and Greenpeace campaigns built her a reputation for business ethics.</p>
<p>Today, there are at least <a href="http://www.docstoc.com/docs/2721378/Catalogue-of-approaches-to-impact-measurement">25 different approaches</a> to measuring social and environmental impact at the firm level, ranging from <a href="http://en.wikipedia.org/wiki/Fair_trade">Fair Trade labeling systems</a> that focus on living and working conditions for suppliers to Jed Emerson&#8217;s popular <a href="http://www.redf.org/learn-from-redf/publications/119">Social Return on Investment</a> method, and the companies that use them have access to new pools of capital. Led by the Rockefeller Foundation, the <a href="http://www.globalimpactinvestingnetwork.org/cgi-bin/iowa/council/member/index.html">Global Impact Investing Network</a> includes 30 socially conscious investors including funds like Jeff Skoll&#8217;s Capricorn Investment Group and TIAA-CREF. </p>
<p>This activity around social business, and social capital markets more broadly, is encouraging, but highlights a central problem: in the absence of a single standard for measuring social and environmental returns, regulatory agencies can&#8217;t build effective incentives to encourage companies to adopt them. Optimizing for multiple variables is notoriously challenging; even when leaders unambiguously express their commitment to social and environmental goals by, for example, modifying their corporate mission statements, they face major tradeoffs. Prior to the advent of Benefit Corporations, people and planet took a back seat to profits. Ten years ago, Ben &#38; Jerry&#8217;s sold to Unilever &#8212; according to Will Patten, a former executive there, Cohen and Greenfield wanted to retain control of the company but could have been sued by shareholders for not selling to an entity willing to pay well above the company&#8217;s stock price.</p>
<p>Under Maryland&#8217;s new law, the Bens and Jerrys of the future are free to compromise profits for the pursuit of vaguely defined &#8220;public benefit,&#8221; which includes things like preserving the environment and improving human health. The directors of Benefit Corporations are required to file a &#8220;Benefit Report&#8221; to shareholders each year, and are required to consider the effects of their actions not only on shareholders, but also on employees, customers, and, notably, suppliers.</p>
<p>In the wake of <a href="http://www.businessweek.com/news/2010-06-02/foxconn-workers-in-china-say-meaningless-life-sparks-suicides.html">worker suicides</a> at FoxConn and the recent discovery of <a href="http://www.nytimes.com/2010/06/14/world/asia/14minerals.html?hp">$1 trillion</a> worth of lithium, copper and iron in Afghanistan, is the tech world ready for B Corps?</p>
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<div><a href="http://www.crunchbase.com/person/leila-chirayath-janah">Leila Chirayath Janah</a></div>
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		<title>How Social Media Drives New Business: Six Case Studies</title>
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		<pubDate>Sat, 17 Jul 2010 22:37:23 +0000</pubDate>
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		<description><![CDATA[ Businesses both big and small are flocking to social media platforms such as Twitter, Facebook, YouTube and Foursquare. The fact is that a presence on these platforms not only allows companies to engage in conversations with consumers, but also serves as an outlet to drive sales through deals and coupons. And while major brands like Starbucks, Virgin, and Levi&#8217;s have been participating in the social web for some time now, the rate of adoption among small businesses is increasing too. ]]></description>
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<p><img class="shot2" src="http://www.rss4gizmos.com/wp-content/uploads/2010/07/5bee1f1d870-2010.png.png" alt="" />Businesses both big and small are flocking to social media platforms such as Twitter, Facebook, YouTube and Foursquare. The fact is that a presence on these platforms not only allows companies to engage in conversations with consumers, but also serves as an outlet to drive sales through deals and coupons.</p>
<p>And while major brands like Starbucks, Virgin, and Levi&#8217;s have been participating in the social web for some time now, the rate of adoption among small businesses is increasing too. According to a recent <a href="http://www.rhsmith.umd.edu/news/releases/2010/021610.aspx/">University of Maryland study,</a> social media adoption by small businesses has doubled from 12% to 24% in the last year. But as these businesses look to Facebook and Twitter to connect with customers, many are finding that some strategies work and some do not produce results. We&#8217;ll be exploring these questions at a panel on Social Media and Businesses at our <a href="http://techcrunch.com/social-currency-crunchup-and-summer-party-at-august-capital/">Social Currency CrunchUp</a> on July 30. We&#8217;ve found some local and national businesses using social media effectively, ranging from Levi&#8217;s to a creme brulee cart, whose case studies are below.  Some of these businesses will be sharing their experiences at the CrunchUp (You can buy tickets to the CrunchUp <a href="http://techcrunch.com/social-currency-crunchup-and-summer-party-at-august-capital/">here</a>).</p>
<p><img class="shot2" src="http://www.rss4gizmos.com/wp-content/uploads/2010/07/0794ce8fe0haring.png.png" alt="" /><strong>The Creme Brulee Man</strong>: Food from street carts have become a foodie favorite for San Franciscans. Food carts travel from neighborhood to neighborhood, offering their delicacies to a range of local foodies. But without a set location, how do these carts let consumers know where they will be? Well, through Twitter of course. Curtis Kimball, the man behind the enormously popular <a href="http://www.yelp.com/biz/the-creme-brulee-cart-san-francisco">Creme Brulee Cart</a> in San Francisco, has quickly amassed over <a href="http://twitter.com/cremebruleecart">12,000 followers</a> in a little over a year. He knows that most of his business comes from people who follow him on Twitter because Twitter is the only way you can find the cart&#8217;s location for the day, says Kimball, a former construction worker turned creme brulee expert. &#8220;It gives people a valid reason to follow me,&#8221; he says.</p>
<p>The other use of Twitter for Kimball is to tell people what flavor of creme brulee he is serving in a given day. And Kimball says that Twitter gives him the ability to develop a personal relationship with his followers and others. He says he tries to engage his followers by asking for suggestions of what type of custard to serve or where he should park his cart, and he always tries to keep things humorous.</p>
<p>Kimball says he has no marketing budget and Twitter has been a great way to amass fans. He doesn&#8217;t have as much of a presence on Facebook, and he&#8217;s not sure the model is as efficient as Twitter. &#8220;Twitter can absorb more than Facebook with very little effort,&#8221; Kimball adds. Yelp has also been a <a href="http://www.yelp.com/biz/the-creme-brulee-cart-san-francisco">valuable</a> source of referrals for the entrepreneur. The cart has 224 reviews and is rated with 4 and a half stars.</p>
<p><img class="shot2" src="http://www.rss4gizmos.com/wp-content/uploads/2010/07/e2da445d74joie.png.png" alt="" /><strong>Joie De Vivre</strong>: <a href="http://www.jdvhotels.com/">Joie De Vivre</a>, a company that operates 33 luxury hotels in California is using a variety of social media platforms to drive sales and marketing for its properties. Central to the hotel group&#8217;s strategy is disseminating deals and coupons to followers and fans on Facebook and Twitter. Every Tuesday, <a href="http://twitter.com/JDVHOTELS">Joie De Vivre&#8217;s Twitter account</a> will Tweet an exclusive deal to its nearly 10,000 followers. Followers have only hours to book the steeply discounted room rate. For example, this past Tuesday, <a href="http://twitter.com/JDVHotels/status/18453698660">it offered</a> $79 rooms at the group&#8217;s Galleria Park Hotel in San Francisco in November and December. The company also operates similar deals for its <a href="http://www.facebook.com/jdvhotels">5,000-plus Facebook fans</a> on Fridays.</p>
<p><span>In less than a year, Joie De Vivre has booked over 1,000 room nights through these types of deals—rooms that otherwise would have stayed empty.  The company has also started a partnership with coupons site <a href="http://www.mobilespinach.com/">Mobile Spinach</a> to offer coupons for the group&#8217;s restaurants. And the company has <a href="http://www.facebook.com/pages/Berkeley-CA/Henrys-Gastropub-a-Joie-de-Vivre-Restaurant/310989749335#!/pages/Berkeley-CA/Henrys-Gastropub-a-Joie-de-Vivre-Restaurant/310989749335?__a=7&#038;ajaxpipe=1">partnered with Foursquare</a> to offer deals for check-ins at its various restaurants. In terms of flash sales, Joir De Vivre has done a number of deals with travel sites like Gilt&#8217;s <a href="http://www.jetsetter.com/">Jetsetter</a> as well as <a href="http://www.ruelala.com/">RueLaLa</a>, and Nadeau says these deals have done moderately well.</span></p>
<p>The company&#8217;s marketing VP Ann Nadeau tells me that because of the economy the hotel industry&#8217;s marketing budgets have shrunk, and social media efforts have proved to be a great way to both drive sales and build loyalty. The company&#8217;s social media  efforts are not solely deal based. This summer, Joie De Vivre encouraged consumers to enter its <a href="http://www.jdvhotels.com/press/release/125">Road Trippin&#8217; California contest</a>, which asked people to submit videos on YouTube that share why they love California. Three winners, out of 270 videos that were submitted, were selected to win all-expense California road trips with stays in the company&#8217;s hotels.</p>
<p>In terms of using social media for customer service, Nadeau says that each property hotel manager is responsible for monitoring conversations and reviews on Twitter, Facebook, and Yelp.</p>
<p><strong>Stone Korean Kitchen</strong>: Co-founded last November by chef Terry Lin, and LinkedIn employees <a href="http://www.linkedin.com/in/robbykwok">Robby Kwok</a> and <a href="http://www.linkedin.com/in/danyoo">Dan Yoo</a>, <a href="http://www.stonekoreankitchen.com/">Stone Korean Kitchen</a> aims to bring modern Korean cuisine to the Financial District in San Francisco. Yoo tells me that as soon as the restaurant launched, he started a presence on social media sites, including Twitter, Yelp, and Facebook. But the challenge of many small businesses with social media is driving traffic to the right social media channel rather than splitting it between various sites. Yoo says that interconnecting content between the various profiles has helped gain Twitter followers and Facebook fans. Currently the restaurant&#8217;s <a href="http://twitter.com/stonekorean">Twitter profile</a> has 65 followers and its <a href="http://www.facebook.com/permalink.php?story_fbid=132287793470567&#038;id=10150117835090436#!/pages/San-Francisco-CA/StoneKorean/10150117835090436?__a=4&#038;ajaxpipe=1">Facebook page</a> has 107 fans.  Many of these are repeat customers.  For a small restaurant, it doesn&#8217;t take that many loyal customers to keep the kitchen busy.</p>
<p><img class="shot2" src="http://www.rss4gizmos.com/wp-content/uploads/2010/07/f34a4eebbencisco.png.png" alt="" />Yoo says that he consistently Tweets links to comments and reviews on the Facebook page. Of course, Yoo also stresses the importance of managing Yelp reviews and responding to customer complaints on social media platforms.</p>
<p>But what really tipped the scales for Yoo was Groupon (<strong>disclosure</strong>: my husband works for Groupon).  Yoo says that restaurant saw significant traction in both sales and traffic to its Yelp sites and Facebook page when the restaurant signed up for a Groupon deal in April. Stone Korean Kitchen sold 2600 groupons in one day, and saw a packed house for two months for both lunch and dinner. Now Yoo says that they see around 5 to 10 Groupons per day instead of 30 or 40 but the restaurant is still seeing a good number of repeat customers from the Groupon deal, says Yoo.</p>
<p>One effect of the Groupon deal, besides increased sales, was that there were a flux of Yelp reviews. It took the company six months to accumulate 80 reviews on Yelp and after the deal, the restaurant accumulated 90 reviews within three months. Yoo also says that he&#8217;s seen a steady increase in Foursquare check-ins following the Groupon deal.</p>
<p>Of course, since Yoo and Kwok are both LinkedIn employees (chef Lin manages the restaurant on a day-to-day basis), they put their heads together to figure out how they could use the professional social network to drive sales. With the ad targeting capabilities on LinkedIn, the restaurant started serving ads that target lawyers and bankers in the San Francisco area, as both industries are centralized in the financial district. They&#8217;ve noticed an increase in foot traffic and corporate catering requests as a result.  In the future, Yoo says that the restaurant is working on a promotion with Foursquare. And he is in talks with Twitter on featuring a deal on the social network&#8217;s <a href="http://techcrunch.com/2010/07/14/twitters-earlybird-takes-flight-disney-movie-deal-groupon-and-gilt-to-come/">new Earlybird venture.</a></p>
<p><strong>Dr. Irena Vaksman, Dentist</strong>: Social media and dentistry don&#8217;t necessarily go hand in hand, but one <a href="http://www.drvaksman.com/about-us/meet-dr-irena-vaksman/">San Francisco dentist</a> has forged an impressive social media campaign to raise awareness of her recently launched practice. She has a <a href="http://twitter.com/drvaksman">Twitter profile</a>, a <a href="http://www.facebook.com/DrVaksman">Facebook page,</a> a <a href="http://www.youtube.com/user/DrVaksman">YouTube channel</a> and an <a href="http://www.drvaksman.com/">website</a>.  Dr. Vaksman&#8217;s husband, lawyer Robert Vaksman, has been the strategist behind her social media efforts. Robert says that his wife is confronted with the challenge of practicing in a building that houses hundreds of other dentists that have more established practices. He says that it&#8217;s a no brainer to be looking at as many social channels as possible for marketing efforts.</p>
<p><img src="http://www.rss4gizmos.com/wp-content/uploads/2010/07/a79f677489an-dds.png.png" alt="" /></p>
<p>While the practice is still young, the Vaksmans say that they are starting to see patients and potential patients begin to communicate with them on the Facebook page, which has 70 fans. Vaksman will publish her Yelp reviews from patients on the site as well as YouTube videos containing educational content about dental procedures. Twitter is still a fairly new forum for the practice says Robert, and he&#8217;s still trying to determine the best way to engage with potential customers on the network.</p>
<p>Last October, Dr. Vaksman signed up for a Groupon deal in San Francisco, and received 320 new patients because of the deal, which was for a patient exam and x-ray. The Vaksmans say that the deal propelled the five month old business in the right direction and boosted its patient base significantly. Robert is also looking into partnering with Facebook campaign startup Wildfire to set up a promotional sweepstakes for the practice&#8217;s Facebook page.</p>
<p><strong>Levi&#8217;s:</strong> Now more than ever, retail brands are engaging consumers on social networks to offer deals, allow users to socialize around purchases, and more. Levi&#8217;s Jeans was one of the brands that was first to use Facebook as a tool for sales and marketing initiatives and has launched a number of compelling campaigns using Facebook.</p>
<p>As one of Facebook&#8217;s <a href="http://www.insidefacebook.com/2010/04/27/levi%E2%80%99s-uses-new-facebook-plugins-to-reach-potential-jeans-purchasers/">initial partners</a> using the social network&#8217;s new Like functionality, Levi&#8217;s allows Facebook users to like products on Levi&#8217;s online store and its <a href="http://www.facebook.com/Levis#!/Levis?v=wall">Facebook page</a> (which has nearly 500,000 likes) and share their favorite items with their friends.  Within the first week, Levi&#8217;s got more than 4,000 likes, <a href="http://www.insidefacebook.com/2010/04/27/levi%E2%80%99s-uses-new-facebook-plugins-to-reach-potential-jeans-purchasers/">says Inside Facebook.</a></p>
<p><img src="http://www.rss4gizmos.com/wp-content/uploads/2010/07/dc307dc1b9levi_s.png.png" alt="" /></p>
<p>The jeans giant also promoted <a href="http://www.insidefacebook.com/2010/03/22/levis-sees-early-traction-with-live-music-driven-facebook-campaign/">a major campaign</a> in conjunction with SXSW this year, partnering with music publication <em>The Fader</em> to promote a music event at the festival. The company worked with brand marketing platform Involver to incorporate music and video into their page, with the hopes of driving music fans to buy jeans from the Levi&#8217;s brand. Most recently, Levi&#8217;s has begun to promote retail offerings with <a href="http://www.facebook.com/event.php?eid=143165855697055">geo-targeted event advertisements</a> on Facebook.</p>
<p>In terms of Twitter, Levi&#8217;s recently enlisted a <a href="http://twitter.com/Levisguy">&#8220;Levi&#8217;s Guy,&#8221;</a> 23-year-old USC graduate Gareth, to engage consumers on the microblogging platform. He has over 6,000 followers and is responsible for responding to and engaging in conversations about the Levi&#8217;s brand on Twitter. The company is currently in the process of trying to find a <a href="http://www.facebook.com/Levis?v=app_132639060083319">Levi&#8217;s Girl,</a> which will serve as a female foil to Gareth.</p>
<p>Levi’s director of digital marketing, Megan O’Connor, told us that the engagement with both Twitter and Facebook is about creating and informing brand ambassadors that will help drive sales through their own actions and word of mouth. </p>
<p><strong>Starbucks</strong>: Most experts will agree that Starbucks has <a href="http://venturebeat.com/2010/06/09/starbucks-social-media/">one of the best </a>social media strategies out there.  Now that it is giving away <a href="http://techcrunch.com/2010/06/14/starbucks-partnering-with-yahoo-for-free-wifi-beginning-july-1/">free WiFi</a>, it is even more of a magnet for roving laptop warriors.  And with <a href="http://www.facebook.com/Starbucks">10 million Facebook fans,</a> Starbucks is now close to <a href="http://www.mediapost.com/publications/?fa=Articles.showArticle&#038;art_aid=131970">surpassing the Facebook fan base</a> of Lady Gaga.  The company has held a number of promotions on its page to drive engagement. For example, Starbucks held a promotion for free pastries on its Facebook page, allowing customers to access a coupon that would give them a free pastry with a purchase of a coffee drink. Advertising on the social network has also helped to drive traffic to Starbucks&#8217; page.</p>
<p>In terms of Twitter, Starbucks has also been incredibly active on the microblogging network, amassing nearly <a href="http://twitter.com/starbucks">one million followers.</a> Not only does the company&#8217;s Twitter stream serve as an engagement tool with customers who are talking about the brand on  Twitter, but it is also used as a way to<a href="https://twitter.com/Starbucks/status/16160253771"> spread news</a> from Starbucks. Starbucks has also <a href="http://techcrunch.com/2010/04/12/full-details-on-twitters-long-awaited-ad-platform/">participated in Twitter&#8217;s promoted Tweets program,</a> which allows advertisers to buy sponsored links on Twitter.</p>
<p><img src="http://www.rss4gizmos.com/wp-content/uploads/2010/07/0e6a1cb08a41210.jpeg.jpeg" alt="" /></p>
<p>The  combination of geolocation and social networks is also a huge avenue for Starbucks  and the company was one of the first major brands to broker a deal with popular location-based social network Foursquare. In March, Starbucks <a href="http://bits.blogs.nytimes.com/2010/03/11/starbucks-fans-can-become-a-barista-on-foursquare/">started offering</a> Foursquare mayors of retail stores special &#8216;Barista&#8217; badges that would come with discounts on drinks and food. Starbucks also partnered recently <a href="http://techcrunch.com/2010/05/12/brightkite-starbucks/">with mobile social network Brightkite</a> to give members special discounts on drinks.</p>
<p>Photo Credit/<a href="http://www.flickr.com/photos/snickclunk/4102484138/">Flickr/Snickclunck</a></p>
<div>
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<div><a href="http://www.crunchbase.com/">CrunchBase Information</a></div>
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<div><a href="http://www.crunchbase.com/company/facebook">Facebook</a></div>
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<div><a href="http://www.crunchbase.com/company/twitter">Twitter</a></div>
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<div><a href="http://www.crunchbase.com/company/yelp">Yelp</a></div>
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<div><a href="http://www.crunchbase.com/company/foursquare">Foursquare</a></div>
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<div><a href="http://www.crunchbase.com/company/linkedin">LinkedIn</a></div>
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<div>Information provided by <a href="http://www.crunchbase.com/">CrunchBase</a></div>
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<p><a href="http://pro.tweetmeme.com/share?url=http://techcrunch.com/2010/07/17/how-social-media-drives-new-business-six-case-studies/&#038;style=compact&#038;source=techcrunch&#038;service=bit.ly&#038;service_api=techcrunch:R_0381170e330c42dda299f92709e0ef5c"><img src="http://www.rss4gizmos.com/wp-content/uploads/2010/07/bd2e1d5cbdbutton.gif.gif?url=http://techcrunch.com/2010/07/17/how-social-media-drives-new-business-six-case-studies/&#038;style=compact&#038;source=techcrunch&#038;service=bit.ly" /></a></p>
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<p><b>Source: Techcrunch.com<br /><b></p>
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		<title>Apple nails down iPhone flaw, fix coming</title>
		<link>http://www.rss4gizmos.com/2010/07/apple-nails-down-iphone-flaw-fix-coming/</link>
		<comments>http://www.rss4gizmos.com/2010/07/apple-nails-down-iphone-flaw-fix-coming/#comments</comments>
		<pubDate>Sat, 03 Jul 2010 20:36:58 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[smartphones]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[bars]]></category>
		<category><![CDATA[handset]]></category>
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		<category><![CDATA[know-it-because]]></category>
		<category><![CDATA[launch]]></category>
		<category><![CDATA[network]]></category>
		<category><![CDATA[signal]]></category>
		<category><![CDATA[signal-strength]]></category>

		<guid isPermaLink="false">http://www.rss4gizmos.com/2010/07/apple-nails-down-iphone-flaw-fix-coming/</guid>
		<description><![CDATA[ Apple has blamed a display error for the signal error that has blighted the launch of its latest phone, confessing that the network coverage displayed may be far higher than the handset is actually getting and promising a fix. ]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.rss4gizmos.com/wp-content/uploads/2010/07/ede60fdb7500-200.jpg.jpg" />
<p>Apple has blamed a display error for the signal error that has blighted the launch of its latest phone, confessing that the network coverage displayed may be far higher than the handset is actually getting and promising a fix. </p>
<p>Although a fix will, of course, not actually improve reception, merely show it as lower in poor coverage areas, <a href="http://www.apple.com/pr/library/2010/07/02appleletter.html">Apple has moved to email customers with an explanation</a>. </p>
<p>Interestingly, the fix is for ALL iPhones, which might explain some of the long-standing reception problems that people have noticed since the launch of the first version.</p>
<p>&#8220;Upon investigation, we were stunned to find that the formula we use to calculate how many bars of signal strength to display is totally wrong,&#8221; said Apple. </p>
<p><strong>2 more bars</strong></p>
<p>&#8220;Our formula, in many instances, mistakenly displays 2 more bars than it should for a given signal strength,&#8221; it continues. </p>
<p>&#8220;For example, we sometimes display 4 bars when we should be displaying as few as 2 bars. </p>
<p>&#8220;Users observing a drop of several bars when they grip their iPhone in a certain way are most likely in an area with very weak signal strength, but they don&#8217;t know it because we are erroneously displaying 4 or 5 bars. </p>
<p>&#8220;Their big drop in bars is because their high bars were never real in the first place.&#8221;</p>
<p>So, essentially, the <a href="http://www.rss4gizmos.com/news/phone-and-communications/video-massive-iphone-4-flaw-revealed-700789">problem with Apple&#8217;s phone</a> is not that touching it affects it that badly, but that the handset was falsely suggesting that the signal was stronger in the first place. </p>
<p> We will issue a free software update within a few weeks that  incorporates the corrected formula. Since this mistake has been present  since the original iPhone, this software update will also be available  for the iPhone 3GS and iPhone 3G. </p>
<p> &#8220;We have gone back to our labs and retested everything, and the results  are the same— the iPhone 4&#8242;s wireless performance is the best we have  ever shipped,&#8221; adds Apple. </p>
<p>&#8220;For the vast majority of users who have not been troubled  by this issue, this software update will only make your bars more  accurate. </p>
<p>&#8220;For those who have had concerns, we apologize for any anxiety  we may have caused.&#8221;</p>
<p>Oh , and one more thing: &#8220;We are also making bars 1, 2 and 3 a bit taller so they will be easier  to see.&#8221; Problem solved then.</p>
</p>
<p></p>
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		<title>Gary Marshall: Why you shouldn&#8217;t buy your iPhone 4 tomorrow</title>
		<link>http://www.rss4gizmos.com/2010/06/gary-marshall-why-you-shouldnt-buy-your-iphone-4-tomorrow/</link>
		<comments>http://www.rss4gizmos.com/2010/06/gary-marshall-why-you-shouldnt-buy-your-iphone-4-tomorrow/#comments</comments>
		<pubDate>Thu, 24 Jun 2010 00:06:09 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[smartphones]]></category>
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		<category><![CDATA[networks]]></category>
		<category><![CDATA[offer-the-best]]></category>
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		<guid isPermaLink="false">http://www.rss4gizmos.com/2010/06/gary-marshall-why-you-shouldnt-buy-your-iphone-4-tomorrow/</guid>
		<description><![CDATA[ Tomorrow, as you're probably bored of hearing, is the iPhone 4 release date. Apple's latest smartphone will be available on networks big and small, and it's never been easier to compare each networks' price plans to make sure you get the very best deal]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.rss4gizmos.com/wp-content/uploads/2010/06/7ce1e61fcf00-200.jpg.jpg" />
<p>Tomorrow, as you&#8217;re probably bored of hearing, is the <a href="http://www.rss4gizmos.com/news/phone-and-communications/mobile-phones/hands-on-iphone-4-review-694888">iPhone 4</a>  release date. Apple&#8217;s latest smartphone will be available on networks  big and small, and it&#8217;s never been easier to compare each networks&#8217;  price plans to make sure you get the very best deal.</p>
<p>Only kidding.  It&#8217;s the usual fiasco.</p>
<p>Let&#8217;s ask T-Mobile how much its iPhones  will be. &#8220;Our iPhones will be mumblemumblemumble,&#8221; T-Mobile says. What?  &#8220;Mumblemumblemumble&#8221;. Things aren&#8217;t much better at Three. Do you have  any iPhones? &#8220;We&#8217;ll tell you soon.&#8221; How soon? &#8220;We&#8217;ll tell you that  soon.&#8221; How much will it cost? &#8220;Oh no! I&#8217;m going through a tunnel!  *click*&#8221;</p>
<p>Wouldn&#8217;t it be great if all the networks just told the  truth? How much will the iPhone cost? Too much! How many will you have  in stock tomorrow? Not enough! When will you have more? Don&#8217;t know!</p>
<p>We  can understand the networks&#8217; desire to offer the best deals &#8211; Network A  announces a tariff today, network B copies it, takes a pound off and  stands on top of a milk crate bellowing &#8220;We are the iPhone kings!&#8221; &#8211; but  keeping secrets isn&#8217;t very customer-friendly when pre-orders have been  going on for a fortnight. </p>
<p>By the time Three and T-Mobile finally  announce their plans we&#8217;re sure plenty of would-be customers will have  signed up with their rivals, probably for contracts that cost a little  bit more than they&#8217;d like to pay. </p>
<p>But maybe it&#8217;s not that the  networks are trying to outdo one another, or that they want to wait  until they&#8217;re sure they have the cheapest headline price for the iPhone  4. </p>
<p>Maybe it&#8217;s that they&#8217;re utterly incompetent. Too far-fetched?  Don&#8217;t count on it: we&#8217;re talking about an industry where at least one  firm thinks it&#8217;s a good idea for iPhones to <a href="http://www.rss4gizmos.com/news/phone-and-communications/mobile-phones/iphone-4-tariffs-for-uk-buyers-696854">cost more on 24-month  contracts than they do on 18-month ones</a>.</p>
<p>Imagine if Tesco  had the same attitude towards customer loyalty: every time you scanned  your Clubcard, somebody would punch you in the face. Does that sound  like a firm whose picnic has its full complement of sandwiches?</p>
<p>We&#8217;ve  been here before, of course, and the lessons are clear: if you  pre-order an iPhone or queue up for one on the day of release, unless  you&#8217;re buying SIM-free you&#8217;re signing up for overloaded activation  servers and quite possibly overpriced contracts, too. </p>
<p>Will your  life really suck so much if you wait a few weeks for an iPhone that  activates quickly, comes on your favourite network and is attached a  reasonable tariff (don&#8217;t answer that if you&#8217;ve just upgraded a 3G to iOS  4, slowing it to a crawl)? It&#8217;s a smart phone, but it&#8217;s even smarter to  wait a bit before buying one.</p>
</p>
<p></p>
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		<title>4INFO CEO: Expect More Acquisitions, Revenues Will Quintuple Video</title>
		<link>http://www.rss4gizmos.com/2010/06/4info-ceo-expect-more-acquisitions-revenues-will-quintuple-video/</link>
		<comments>http://www.rss4gizmos.com/2010/06/4info-ceo-expect-more-acquisitions-revenues-will-quintuple-video/#comments</comments>
		<pubDate>Wed, 23 Jun 2010 03:39:47 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Technews]]></category>
		<category><![CDATA[4info]]></category>
		<category><![CDATA[advertising]]></category>
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		<guid isPermaLink="false">http://www.rss4gizmos.com/2010/06/4info-ceo-expect-more-acquisitions-revenues-will-quintuple-video/</guid>
		<description><![CDATA[ 4INFO CEO Zaw Thet is trying to shed the title, &#8220; King of SMS.&#8221; The mobile advertising company dominates the US SMS market, delivering some 400 million text messages each month (its monthly rate has roughly doubled from early 2010)&#8212; but Thet is tired of his crown, or rather, he&#8217;s eyeing a different one. 4INFO is trying to position itself as the largest mobile advertiser, SMS and beyond, and the company is ready to acquire other players to get it there. &#8220;The way we look at it now is let&#8217;s be the best damn mobile company in the world,&#8221; Thet says]]></description>
			<content:encoded><![CDATA[<p>
<p><a href="http://www.4info.com/">4INFO</a> CEO <a href="http://www.crunchbase.com/person/zaw-thet">Zaw Thet</a> is trying to shed the title, &#8220;<a href="http://techcrunch.com/2010/02/10/a-look-at-4info-the-king-of-sms/">King</a> of SMS.&#8221;</p>
<p>The mobile advertising company dominates the US SMS market, delivering some 400 million text messages each month (its monthly rate has roughly doubled from early 2010)&#8212; but Thet is tired of his crown, or rather, he&#8217;s eyeing a different one. <a href="http://www.crunchbase.com/company/4info">4INFO</a> is trying to position itself as the largest <em>mobile</em> advertiser, SMS and beyond, and the company is ready to acquire other players to get it there.</p>
<p>&#8220;The way we look at it now is let&#8217;s be the best damn mobile company in the world,&#8221; Thet says. &#8220;We want to be the only mobile media platform that works with top tier publishers and advertisers to deliver the highest value per interaction&#8230;That means across every mobile channel (SMS, display, apps, etc.) and every type of mobile interaction.&#8221;</p>
<p>The first part of this (some might say overly ambitious) campaign is its acquisition of <a href="http://itsbutter.com/">Butter</a>, a company that specializes in creating customized mobile solutions and ad campaigns for the iPhone and Android platform. The all-stock deal, announced this Tuesday, is a modest takeover&#8212; a source believes Butter&#8217;s valuation didn&#8217;t break seven-figures&#8212; but it embodies 4INFO&#8217;s major shift in strategy.</p>
<p>Butter is not incredibly unique in its basic products, a few other companies are trying to create rich mobile ad experiences (like Medialets, Apple iAds) but Thet says he was drawn to their team, the roster of clients, which includes Coca-Cola, and especially their approach:</p>
<blockquote><p>&#8220;The thing that we found very interesting about Butter was the fact that most of their advertising buys that they were getting weren&#8217;t coming from the mobile ad budgets. For viewers who are not familiar with the way that media works, there&#8217;s typically line items in each different advertising plan, for how they&#8217;re going to spend their money, x amount goes to TV, x amount goes to the web&#8230;what Butter had done is they had been able to break out of that bucket of just being an experimental, mobile ad budget line item&#8230; That meant to us that there&#8217;s something valuable there beyond just the technology, which was interesting, but the actual relationships and the network that they built in a very short amount of time.&#8221;</p>
</blockquote>
<p>From Butter&#8217;s website:<br />
<img src="http://www.rss4gizmos.com/wp-content/uploads/2010/06/a04483a3d9tter_1.jpg.jpg" alt="" /></p>
<p>As I noted above, this will be the first of many acquisitions for 4INFO, as the company tries to create a one-stop shop, mobile ad destination. Thet has a decent purse to work with, the company has raised approximately $40 million since 2005 and revenues are climbing at a feverish pace. According Thet, revenues will likely quintuple&#8212;possibly <strong><em>sextuple</em></strong>&#8212; this year. So they have the money, but will it work?</p>
<p>They&#8217;ve certainly proven themselves in the SMS category, the company boasts a network of roughly 3,000 publishers, with some of the biggest publishers paying as much as $75,000 per month to use the platform. For those unfamiliar with their B2B product, the main backbone of 4INFO is a publishing platform, &#8220;msgHaven,&#8221; which helps publishers manage their SMS content and delivery. The company also features an advertising platform, called &#8220;adHaven,&#8221; which includes an ad network for mobile ads. The company has <a href="http://techcrunch.com/2010/05/03/4info-adds-new-execs-to-fuel-100-growthquarter/">expanded</a> beyond SMS, notably moving into mobile display ads in 2009, but it definitely has a lot of ground to cover.</p>
<p>Of course that ground has also become more challenging. Now that Google and Apple have rushed onto to the scene with their recent acquisitions of AdMob and Quattro, their shadows loom over the market. Noah Elkin, a senior analyst at eMarketer, says 4INFO had a better chance of dominating the market 6 months ago (pre-Google/Apple takeovers), but he says their fundamental strategy of building a comprehensive mobile ad house is sound, as more companies look for rich ad experiences and one-stop shops: &#8220;SMS has had the greatest reach but it&#8217;s probably the most unsexy form of advertising there is&#8212; as more and more consumers buy smart phones you can see the tide shifting&#8230; It&#8217;s not too late for his peer group to get in the game.&#8221;</p>
<p>Thet discusses the value of Butter, his acquisition strategy, and potential suitors in the video above.</p>
<div>
<div>
<div><a href="http://www.crunchbase.com/">CrunchBase Information</a></div>
</div>
<div>
<div><a href="http://www.crunchbase.com/company/4info">4INFO</a></div>
<div></div>
<div><a href="http://www.crunchbase.com/person/zaw-thet">Zaw Thet</a></div>
<div></div>
<div>Information provided by <a href="http://www.crunchbase.com/">CrunchBase</a></div>
</div>
</div>
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<p><b>Source: Techcrunch.com<br /><b></p>
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		<title>Orange trials HD Voice before late Summer rollout</title>
		<link>http://www.rss4gizmos.com/2010/06/orange-trials-hd-voice-before-late-summer-rollout/</link>
		<comments>http://www.rss4gizmos.com/2010/06/orange-trials-hd-voice-before-late-summer-rollout/#comments</comments>
		<pubDate>Sun, 20 Jun 2010 20:25:22 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://www.rss4gizmos.com/2010/06/orange-trials-hd-voice-before-late-summer-rollout/</guid>
		<description><![CDATA[ Orange has announced it is to introduce HD voice on its 3G network later this summer. The company is currently trialling the service in Bristol, Reading and Southampton. The service will be free to Orange customers with compatible handsets. ]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.rss4gizmos.com/wp-content/uploads/2010/06/e3384c840200-200.jpg.jpg" />
<p>Orange has announced it is to introduce HD voice on its 3G network later this summer. The company is currently trialling the service in Bristol, Reading and Southampton. The service will be free to Orange customers with compatible handsets. </p>
<p>We popped along to Orange&#8217;s flagship Bristol store this morning to give it a go and were pleasantly surprised at how it filters out background sound and provides crystal clear voice quality. </p>
<p>Indeed, it seems as though it has a similar quality of voice to that on a DAB radio. Certainly, any tinniness is removed. </p>
<p>We were first called over &#8216;normal&#8217; handsets so we had something for comparison before a call was made between two Nokia X6 handsets equipped with special software. </p>
<p>&#8220;It&#8217;s an open standard,&#8221; said Andrew Warner, Head of Voice and Messaging Products at Orange as he talked to TechRadar about the demo. &#8220;Other networks will use it, but we&#8217;ll be first in the UK.&#8221;</p>
<p>Warner told us that &#8220;we shouldn&#8217;t take anything from&#8221; the fact the demo was on the X6, as he said he expected &#8220;all handset manufacturers to look at it within the next 18 months&#8221;.</p>
<p>Warner added that HD Voice would require fully compatible handsets. Despite being a software update rather than anything to do with hardware, Warner adds that due to &#8220;being buried deep within the stack&#8221;, HD Voice won&#8217;t be offered as an over-the-air upgrade to existing handsets &#8220;for the moment&#8221;. </p>
<p><strong>Improved speech bandwidth</strong></p>
<p>HD Voice offers about twice the speech bandwidth of 50–7,000Hz compared to the current narrowband speech codec of 300–3,400Hz. However, it doesn&#8217;t take up any additional space on the network due to a more efficient codec &#8211; the WB-AMR (Wideband Adaptive Multi-Rate) speech codec.</p>
<p>This is especially important as bandwidth is under ever more pressure due to increased data use. &#8220;There&#8217;s no point in making things better for some customers, if it&#8217;s not so good for others,&#8221; Warner confirmed.</p>
<p>The UK trial builds on the launch of the service by Orange in Moldova, where it has become the first operator in the world to offer the service. Warner told us that Orange had experimented there because it was a brand new network.</p>
<p>Orange says it will announce further details about the rollout in due course. </p>
</p>
<p></p>
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		<title>In Depth: How to watch the World Cup at work</title>
		<link>http://www.rss4gizmos.com/2010/06/in-depth-how-to-watch-the-world-cup-at-work/</link>
		<comments>http://www.rss4gizmos.com/2010/06/in-depth-how-to-watch-the-world-cup-at-work/#comments</comments>
		<pubDate>Sat, 12 Jun 2010 12:38:27 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<category><![CDATA[world]]></category>

		<guid isPermaLink="false">http://www.rss4gizmos.com/2010/06/in-depth-how-to-watch-the-world-cup-at-work/</guid>
		<description><![CDATA[ The World Cup is nearly here. ]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.rss4gizmos.com/wp-content/uploads/2010/06/6fb0b0cbf100-200.jpg.jpg" />
<p>The World Cup is nearly here. A sudden rise in sickness is always a side-effect of a major competition, but thanks to net-savvy broadcasters you no longer need to leave the office to watch the games.</p>
<p>
<p>You can catch all the BBC-broadcast games via the <a href="http://news.bbc.co.uk/sport1/hi/football/world_cup_2010/default.stm">BBC Sport World Cup website</a> while matches will also be available for catchup viewing via BBC iPlayer for seven days after broadcast. Highlights of ITV-broadcast games will also be available from the BBC website later on. </p>
<p>ITV has announced a dual-screen interactive service called ITV Live so you can follow the games on <a href="http://www.itv.com/sport/football/fifaworldcup/">ITV.com</a> &#8211; not only offering live video streaming of ITV-broadcast games, but also chat sessions, video highlights (also multiple camera angles) plus polls and other elements. </p>
<p>You can also use <a href="http://www.tvcatchup.com">TV Catchup</a> on your iPhone as well as enabling you to watch live TV over the web on your PC, Mac or iPad. It works <a href="http://www.rss4gizmos.com/news/phone-and-communications/mobile-phones/tvcatchup-offering-3g-iphone-streaming-642818">over 3G</a> or Wi-Fi. </p>
<p>We&#8217;ve got more iPhone and iPod touch apps for you below. </p>
<p><img src="http://www.rss4gizmos.com/wp-content/uploads/2010/06/57e0af62c920-100.jpg.jpg" alt="World cup" width="420"></img></p>
<p>Of course, if you have a TV in the office, all the action is live on terrestrial TV &#8211; the World Cup is one of the &#8220;crown jewels&#8221; events such as Wimbledon and the Grand National that have to be kept available for all. </p>
<p>And with Freeview HD available in many areas, you won&#8217;t necessarily need to go to the pub to get the HD experience. You can, of course, also catch BBC HD and ITV1 HD if you have Sky+HD or a Virgin Media HD box.</p>
<p>Should you miss a game during the World Cup and it&#8217;s no longer available officially, <a href="http://www.footytube.com/">www.footytube.com</a> is a good place to catch all delayed football highlights.</p>
<p><strong>Four iPhone apps to watch the World Cup:<br /></strong></p>
<p><strong>ITV1 2010 Fifa World Cup</strong></p>
<p>There&#8217;s a free <a href="http://itunes.apple.com/gb/app/itv1-2010-fifa-world-cup-tm/id375342325?mt=8">ITV  iPhone and iPod touch app</a> so you can watch the ITV games from your  handset. Though there&#8217;s no BBC app, though you can always use TV Catchup through Safari &#8211; there&#8217;s no actual app for it. </p>
<p><strong>EyeTV</strong></p>
<p><a href="http://itunes.apple.com/gb/app/eyetv/id329886711?mt=8&#038;ign-mpt=uo%3D6%2522%2520target%253D%2522itunes_store">EyeTV app for the iPhone</a> lets you watch live TV on your iPhone or iPod touch, by streaming it from a Core 2 Duo-equipped Mac on your local network. Sadly, it can&#8217;t stream directly from the Netstream DTT on your network, or even – if your iPhone is connected to a Wi-Fi network anywhere in the world – across the internet. </p>
<p>It won&#8217;t currently stream over 3G, but <a href="https://live3g.eyetv.com/">Elgato has a web app</a> that enables your iPhone to stream your TV even over a 3G mobile connection. </p>
<p><strong>Equinux LiveTV <br /></strong></p>
<p><a href="http://itunes.apple.com/gb/app/live-tv/id300183773?mt=8&#038;ign-mpt=uo%3D6">Equinux&#8217;s app</a> does a similar thing to Elgato&#8217;s. You need to have a Mac running Equinux&#8217;s The Tube software with a supported TV tuner on your local network, then all you have to do is buy the £2.99 LiveTV app through the App Store, and configure it to stream your TV straight to your iPhone or iPod touch. </p>
<p>This solution, sadly, doesn&#8217;t enable you to stream TV over the internet, so if you want to be able to watch the matches surreptitiously at your desk on your iPhone, this isn&#8217;t the solution for you. </p>
<p><strong>SlingPlayer <br /></strong></p>
<p>This app perhaps requires the biggest investment, but the Slingbox system is one that has proven itself over the last few years. </p>
<p>You&#8217;ll need to buy a box that you connect to your network and TV system at home (the £114 Slingbox SOLO and £155 PRO are supported) and then the <a href="http://itunes.apple.com/gb/app/slingplayer-mobile/id309280605?mt=8&#038;ign-mpt=uo%3D6">£18 app on your iPhone</a> will be able to stream TV from home wherever you are, even over 3G. </p>
<p>One reason to go Sling is that it can integrate with Sky or other satellite or cable services&#8217; set-top boxes.</p>
</p>
<p></p>
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